Target MLS Interactive Projection
Client: Target
Agency: Wasserman
Production: Go2Productions
Technology: Projection / Interactive
My Role:
3D Animation
Motion Graphics
In collaboration with Wasserman, Go2 Productions was tasked with creating an engaging, interactive soccer game for a weekend-long Block Party activation. The goal was to design an experience that would captivate attendees and encourage active participation throughout the event.
The Project
Our team developed an interactive penalty shootout game that combined physical activity with digital engagement. We constructed a goal featuring a high-resolution LED wall, safeguarded by specially designed netting to withstand full-force shots. Participants aimed soccer balls at targets displayed on the LED screen, with each successful hit triggering dynamic visual effects and feedback. I worked on some of the projection animation seen here as well as the graphics for the interactive game. This games has also been rebranded and used for pitching with the Rams and Lakers.
The Results
The game drew consistent crowds and kept fans engaged during the full day of activities. It was accessible, easy to play, and a perfect fit for the spirit of the MLS All-Star event. Feedback from both the client and attendees was highly positive, reinforcing the value of interactive, tech-driven activations at large-scale sports events.
22
HyperVSN Holographic Units
18.5
Million Pixels
1k+
Selfies Taken
