Facade Festival Vancouver Art Gallery
Client: Facade Festival
Production: Go2 Productions
Agency: Wasserman
Technology: Projection Mapping
My Role:
Concept Design
Art Direction
Motion Graphics
Façade Festival is an annual public art initiative and projection mapping festival organized by the Burrard Arts Foundation in Vancouver. The festival aims to create more opportunities for people to experience art without having to step into an art gallery. Go2 Productions was honored to serve as the technical partner for the second consecutive year, contributing an original finale titled "Contradistinction."
The Project
Utilizing the Vancouver Art Gallery's Georgia Street façade, our team employed contrasting 2D and 3D graphics, precisely mapped manipulations, and depth illusions to transform the building into a dynamic canvas of light and movement. By engaging with the structural outline of the gallery, we pushed the boundaries of digital art and technology, delivering a mesmerizing spectacle that captivated audiences.
The Results
The 2017 Façade Festival attracted approximately 40,000 attendees, with the vibrant artwork widely shared across various social media platforms. Our participation not only showcased the potential of projection mapping in public art but also reinforced Go2 Productions' commitment to enhancing cultural experiences within our home city of Vancouver
22
HyperVSN Holographic Units
18.5
Million Pixels
40k+
Festival Attendees
