Target MLS 360 Holographic Sphere
Client: Target
Agency: Go2Productions
Technology: HyperVSN
Illustration: Greg Mike
My Role:
Technology Concept
3D Animation
Motion Graphics
In collaboration with Wasserman and Target, Go2 Productions set out to create the world's first spherical hologram—a groundbreaking installation designed to captivate audiences with its innovative display of floating 3D visuals. We teamed up with Greg mike to provide the illustrations from the MLS Soccer Branding.
The Project
We developed a 10.5-foot diameter sphere capable of showcasing 18.5 million pixels, fabricated in partnership with RabCup Studios. The installation featured 360-degree holographic branded content appearing to float around the structure, complemented by a unique holographic selfie booth and audio-reactive RGB LED lighting to enhance depth and engagement.
The Results
Debuting at a Target event, the spherical hologram mesmerized guests, who were thrilled by the cutting-edge technology and interactive experience. The success of this project not only delighted our clients but also set a new standard for immersive brand activations, demonstrating the potential of holographic displays in creating memorable audience engagements.
22
HyperVSN Holographic Units
18.5
Million Pixels
1k+
Selfies Taken
