DeWalt Born Tough
Client: DeWalt
Production: Go2 Productions
Technology: Projection
My Role:
Direction
3D Animation
Motion Graphics
DeWalt wanted a powerful way to unveil their latest line of power tools—something that would go beyond a standard demo and leave a lasting impression. The goal was to create a high-energy, immersive experience that showcased the tools’ features in a bold and engaging format in advance of the Bull racing event to come.
The Project
We designed a custom stage setup and used projection mapping to transform it into a dynamic, construction-themed environment. 3D animations and motion graphics were timed perfectly with a live presentation, highlighting each tool in action and emphasizing real-world applications.
The Results
The experience captivated the audience, turning a product launch into a visually-driven narrative. DeWalt received excellent feedback, and the event successfully positioned the brand as an industry leader pushing the boundaries of innovation
6
Projectors
18.5
Million Pixels
1k+
Selfies Taken
